Director of Marketing and Communications
Exceptional Children's Foundation
January 2016 – Present
Developed and implemented strategic marketing, communications and government relations plans for this 70+ year-old nonprofit with 15 sites across the County of Los Angeles. Oversaw and produced editorial calendar and content for video, digital and print platforms. Wrote all creative service RFPs, creative briefs and provided creative direction to vendors. Lead copy writer, editor and brand manager for organization. Helped produce integrated fundraising campaigns that raised $700k - $2 million.
CRAFTED at the Port of Los Angeles
October 2013 – December 2015
Helped operate this 125,000-square-foot destination property, which was a cornerstone of a Port of Los Angeles redevelopment initiative. Programmed SEO, digital ads and content for weekly blog, e-newsletter, websites, Facebook and Twitter accounts; increased subscribers by 25% in six months. Secured live broadcast and print media coverage. Managed leasing program for over 100 commercial tenants and special event producers. Oversaw eight part-time staff and student summer interns.
Community Relations Officer
Acting Customer Relations Administrator
Marketing & Public Information Coordinator
City of Santa Monica’s Big Blue Bus
January 2007 – October 2013
Wrote and executed data-driven marketing plans across nearly 20 communication platforms. Primary community relations and service liaison to merchants associations, academic administrations, neighborhood associations, and convention and visitor bureau. Oversaw advertising program that generated $1.5 million annually. Planned annual $2.5m division budget. Conducted feasibility studies; authored and edited City Council reports. Presented at and facilitated community meetings. Supervised team of 11 community and customer relations staff. Six years of increased responsibility (promoted twice).
Marketing & Public Relations Director
Los Angeles Conservation Corps
May 2003 – October 2006
Created communication plans for this multi-site, multi-program nonprofit. Directed graphic rebranding of all collateral and website. Worked directly with Board Members to help increase corporate support by 10% for three consecutive years (over $100k/yr). Wrote an average of 12 foundation grant proposals annually. Three years of increased responsibility (promoted once).
• UCLA: B.A., Sociology (Work & Organizations)
• City of Santa Monica: Management Rotation Training Program
• UC Berkeley & UCLA Extensions: Digital Marketing, Diversity Marketing, Strategic Planning and Newswriting
• Microsoft Office, WordPress, Constant Contact, Hootsuite - daily user
• Squarespace, MailChimp, Eventbrite, Emma - regular user
• Adobe Creative Suite, Ektron, Symon, Lotus Notes - experienced
• City of Santa Monica’s Public Information Steering Committee
• Buy Local Santa Monica: Marketing Committee
• Santa Monica Alliance: Marketing Committee Member